Tuesday, June 3, 2008
Classifieds by Smiley
Look who's in the classifieds business! Wal*Mart has sort of quietly added classified ads to its site, presumably to drive page views and ad impressions.
But saying Wal*Mart does anything quietly? It's as if 5,000 foghorns blast, instead of 5,000,000.
I'm not a big Walmart.com visitor, but saw the info about Walmart classifieds on Ars Technica, and decided to do a little exploring. Powered by the Oodle.com classified engine (an aside: isn't Oodle the absolute bestest possible name for a classified service?) Walmart has tens of thousands of ads now, all organized by city and product type. House foreclosures, pets, vacation rentals, beanie babies, it's all there for sale or for free.
And no, Walmart.com doesn't take a cut.
I guess they saw the Pennysavers and CarTraders flying out the door every day, and thought, hmmmm, let's get in on the act!
Good idea, Bentonville!
Thanks for reading and don't forget to write.
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