Sunday, May 18, 2008

iMedia: CBS Interactive Gets It

What an informative presentation I just heard. About the industry, video, social, mobile, and everything in between.

Of course, every presentation should be like that. What made this one stand out for me was that five years ago I went to a pitch meeting for a tune in campaign for a leading CBS show -- and the CBS folks were so fidgeting in their chairs hoping they could retire before digital really hit.

And now we see cutting edge stuff from the three major networks routinely. We see a real embrace of video -- not begrudgingly either. And given that they have to, it makes sense to do it right.

Thanks for reading, and don't forget to write.

No comments:

Post a Comment

Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.