I am a scrounger for free online info, and a white paper hoarder. That said, there are certain things that everyone should read, and this is one of them. It is an excellent white paper on how to deal with "aggressive, destructive consumer behavior" designed to inpugn reputations or interrupt business. If I had a nickel for every company that has asked me about this topic...
The authors, Misters Urs Gasser and John G. Palfrey, Jr. provided a thorough way of thinking about UGC, and a series of steps to prepare and combat aggressive UGC. Download it from the Cymfony website here.
Or join the new site eMarketing Papers free (where I found it) and grab it along with a treasure trove of other marketing white papers. You'll be happy you did.
Thanks for reading, and don't forget to write.
No comments:
Post a Comment
Because people have been abusing the comment platform to place phony links to deceptive sites, I am now moderating all comments. If your comment is legit and contains a relevant link, it will be published.