Ad Makers Post Three: LiquidUs Media

Another offering in the automated ad making space is Liquidus Media, an offering focused on helping users make and place video ads in broadcast, VOD, cable TV, and online. Liquidus offers both an ad making platform and an automated solution to PLACE ads in markets across the country instantly. Without contacting a sales rep.

Here’s some text from their web site:

The revolutionary Liquidus SpotSense video advertising platform allows advertisers to create and distribute high volumes of video classified ads quickly, easily and cost-effectively on digital cable Video on Demand, broadcast TV and the Internet.
The result is engaging ads that put consumers in control – and a solution that allows advertisers to reach qualified buyers who are actively searching for products through their TV or computer.

Since pioneering this advertising niche in 2005, the Liquidus platform has been deployed by most of the major cable operators (MSOs) in the U.S. including Comcast, Charter, and Time Warner. Liquidus allows its customers to maintain an advertising presence on TV and the Internet 24/7, place localized ads or national ads on a mass scale, and modify ads quickly so the content is always fresh.

Our video advertising products are completely scalable and meet the marketing needs of many product categories including automotive, real estate, employment, travel & entertainment and more. From creation to production, we’ll guide your ad program every step of the way.

It’s actually pretty darned easy. You include text, graphics, and up to 12 pictures and use the dead simple SpotSense platform. The final result is a nice looking piece of creative that can offer a visual and factual showcase for a product or indeed a service.

I’m guessing most of us have seen Liquidus ads, on those Sunday morning real estate shows or on the hotel TV channel. They do their job and can be pretty engaging. “1984” they are not, but then “1984” is probably not the best way to sell a 3 bedroom split level.

But with Liquidus, it’s not all ads. They work with major MSOs to offer on demand services guides – for auto, dining, real estate, luxury living, and more. These channels enable users to browse video ads much as they might web pages, but with the advantage of the video format.

Check out this promo video to see the breadth and depth of their solutions:



The final offering they have is a program length solution that helps you turn a set of video ads into a full length program. It’s not the Tonight Show, of course -- rather a sort of vendomatic of similar ads – as for real estate, for example. See 45 homes in an hour, right on your boob toob.

The focus of this company appears to be more local and regional than outfits like Live Technology, but as Google has shown, there is enormous money in such media. At margins that often exceed those of national campaigns. They certainly offer production cost advantages.

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