White Paper Wednesdays: Research As a Tool For Creating Brand Value

It's a Synovate hat trick this week at WPW on OLDMTA. This white paper is about the value of market research in creating brand value. Find it here (no reg required.)

Thanks for reading, and don't forget to write.

White Paper Wednesdays: WOM

Another good white paper from Synovate Censydiam on WOM is available here. It's a bit long in the tooth, but still very valuable.

Thanks for reading, and don't forget to write.

White Paper Wednesdays: Synovate On Creating Branding Meaning

An oddly titled but very valuable white paper about creating brand value is available from Synovate here. It is entitled, "Marketing Beyond the Monkey." It's a great title once you read the paper, rest assured.

Get it here (no reg required, though you should also apply for a copy of their free to research decision makers magazine "Change Agent." D0 that at Synovate's main site.)

Thaks for reading, and don't forget to write.

Digital Marketing Factoid of the Day: Social Networking in Japan

91% of the people who social network in Japan use the site Mixi.
- Synovate 2008

Synovate has an excellent analysis of the social networking area around the world. Find it here.