Friday, August 1, 2008

Udenti: Some People Just Don't Get It ;-)



My business partner John and I laugh about a pitch we went through at a previous agency, where the client had extremely tight security and privacy regs for its agencies. There were tight limits on who got to see what, how many people could see anything, and a host of demands for physical and electronic safeguards.

At the time, our agency protected data rather...minimally, as the evaluators found when they got their tour of the agency and found the door to the server room propped open near another propped open door leading to a smoking porch shared by several companies. Happily the agency has since corrected those issues, but not in time.

The evaluators' letter was very nice, but if you can hear a letter when you see it, this one would have sounded like the X on Family Feud.

Anyway. Udenti offers a really compelling set of electronic ways that user data can be protected. Companies can group their customer data into bundles and give different teams in an org access to certain parts. It's sort of a need to know kinda thang. So, for example, PII might be in a bundle, purchase history in another, comments and inquiries into another, and so on.

But these bundles are not doorless walls, it's just that the gates have locks, and the teams with access get to decide if someone outside the door should get access to something. Let me spin a little story here to explain the relevancy.

If a customer service tech needed to know what model of a product a consumer has in order to meet their needs better, they could request access from the purchase history guardians. It seems like a legit reason, so ding, the electronic door opens for that record.

Another aspect of this might be that some people can see data, and others can modify it. A nice additional aspect of data security.

Here's the 60 sec pitch:



Over at TC, the vid isn't getting a great thumbs up reception, but if you read the comments, its all about the supposed paucity of enthusiasm, not the concept. OK then. I see the point, but I suggest that in this instance it's important to try the steak rather than focusing solely on hearing the sizzle.

I think we need to remember that not every idea is a revolutionary consumer app that makes purple chickens dance across your mobile screen. And recognize that technology like Udenti that is focused on security is interesting for what it is rather than how the box looks.

Also, I thought the vid was fine. Though a little sizzle never hurts when you're selling the steak. But every day gives us an opportunity to make progress, not perfection.

I like this concept. I am a marketing guy, so I dunno the 1s and 0s of how it works. As Barbie says...math is hard...but the idea of this sounds really valuable to me, and I will be watching for more info over time. I don't think it can unprop a door to a server room, though. Perhaps Udenti 2.0 or Udenti Platinum. ;-)

Thanks for reading, and don't forget to write.

Remember Danieal Kelly



While America had to endure thousands of hours of Jon Benet, I bet Danieal's story won't even make the national news once. In my own small way I want to make people remember her.

From the AP:

By KATHY MATHESON, Associated Press Writer

PHILADELPHIA - For days before Danieal Kelly died in a fetid, airless room — made stifling hot by a midsummer heat wave — the bedridden teenager begged for something to drink until she could muster only one word: water.

Unable to help herself because of her cerebral palsy, she wasted away from malnutrition and maggot-infested bedsores that ate her flesh. She died alone on a putrid mattress in her mother's home, the floor covered in feces. She was 14 but weighed just 42 pounds.

The nightmare of forced starvation and infection that killed Danieal while she was under the protection of the city's human services agency is documented in a 258-page grand jury report released this week that charges nine people — her parents, four social workers and three family friends — in her ghastly death.

The report describes a mother, Andrea Kelly, who was embarrassed by her disabled daughter and didn't want to touch her, take her out in public, change her diapers or make sure she had enough fluids. It portrays Daniel Kelly, the father who once had custody of Danieal, as having no interest in raising her.

And it accuses the city Department of Human Services of being "uncaring and incompetent."

"It was this indifference that helped kill Danieal Kelly," an angry District Attorney Lynne Abraham said. "How is it possible for this to have happened?"

The report should "outrage the entire Philadelphia community" and bring about "earth-shattering, cataclysmic changes" at the Department of Human Services, Abraham said.

Andrea Kelly, 39, the only defendant charged with murder, was ordered held Friday without bail. The social workers — suspected of falsifying home visits and progress reports in the case — face charges ranging from child endangerment to involuntary manslaughter. The family friends are accused of lying to the grand jury about the girl's condition before her death.

None of the lawyers for any of the defendants had any immediate comment.

Human Services Commissioner Anne Marie Ambrose, in office only a month, said Thursday that she is intent on improving child safety and worker accountability in an agency that has repeatedly been accused of failing to protect children.

Late Friday, the city announced the resignation of Assistant Health Commissioner Carmen Paris. The grand jury had accused Paris of interfering in the investigation of the girl's death while she was acting health commissioner, but found insufficient evidence to charge her with obstruction of justice.

The report on Danieal's death in August 2006 documents a downward spiral from the early years that she spent in Arizona with her father and his girlfriend.

Though Danieal attended special-needs classes only sporadically, a school report described her as an active learner and "one of the sweetest students ever enrolled in this program." But allegations of parental neglect soon surfaced, and following Daniel Kelly's breakup with his girlfriend in 2001, Danieal never again attended school.

Daniel Kelly and his children moved to Philadelphia in 2003. He eventually asked his estranged wife to move in, even though she had several other children and he knew she was incapable of caring for Danieal, authorities say. He then moved out.

"Daniel Kelly was well aware what deserting his daughter meant to her safety and welfare," the grand jury report said. "He just did not care."

The Department of Human Services received at least five reports of Danieal being mistreated between 2003 and 2005. All described a "helpless child sitting unattended, unkempt and unwashed, in a small stroller in her own urine and feces," her screams ignored by her mother, the grand jury report said. The stroller, which served as a wheelchair, apparently never left the house.

Agency employee Dana Poindexter, assigned to investigate, also ignored Danieal, authorities say. Already having been suspended after a 3-week-old baby died on his watch in 2002, Poindexter continued his "slovenly, neglectful and dangerously reckless work habits" after being assigned the Kelly case, the grand jury said. He did not file a single report, authorities said.

The Kellys finally were assigned help from a private agency in 2005. Employee Julius Murray was required to visit the family twice a week, but authorities believe he may have come to the house only once — to have Andrea Kelly sign predated forms attesting to future visits.

The grand jury report said Laura Sommerer, a city social worker, failed to hold the now-defunct company accountable when, months later, Danieal still was not enrolled in school or receiving medical care.

And after Danieal died, authorities say, company director Mickal Kamuvaka held a "forgery fest" in her office where she had employees "concoct almost a year's worth of false progress reports."

But authorities say Andrea Kelly, whose other children are now in foster care, is primarily responsible for her daughter's death.

The report said she was confronted repeatedly by her own mother, uncle, friends and even two of her sons about Danieal's deteriorating health. She would lie or put them off by saying she would seek help, or banish them from the house, authorities say.

In the meantime, the report said, she entertained friends, attended classes and fed her other children.

"This behavior indicates that Andrea Kelly did not merely allow Danieal to die," the report said. "She may have even wanted her disabled daughter to die."

When an ambulance responded to a 911 call for Danieal on Aug. 4, 2006, the girl had been dead for several hours. Authorities said she was so emaciated she looked like the victim of a concentration camp.

She had been lying on the filthy mattress for so long that her body outline was imprinted on it.

Thursday, July 31, 2008

Leave Him Alone!

This blog is emphatically not fair and balanced when it comes to politics, but once in a while an Obama parody gets even me laughing. And so, I give you...

Warning: dere's dirty talk here...

Placecast: Connect That I May See Thee



One of my favorite quotations is "Speak that I may see thee," which relates to our ability to know a great deal about someone by what they say, how they say it, and what they sound like.

The digital version of this is the idea behind Placecast, the place-based ad network of 1020, Inc. 1020: as in "what is your 1020 (location.) Get it?

Put simply, Placecast uses real time information about where you are to predict what you may want. Essentially its geotargeting on steroids, and it holds the potential to help a variety of different classes of business better pinpoint their messages based upon apertures of location, activities, time of day, and need needs at that very moment. They can also highly localize the message that gets delivered.

Hear President and CEO Anne Benzacon talk about what makes them different in this BROLL I found on YouTube:



As I understand the model, their focus is purely on place -- this is not a solution that requires billions of datapoints to bucketize consumers. Rather, it is the opposite -- the concept is that knowing essentially one data point -- where you are right at the instant of connection, can be of superior value. Presumably as well, at least in theory, ISPs could work with these folks while also working with the deep packet ISP targeting folks. Sort of the opportunity to have impression jump balls would be possible in this manner.But you get it, it's an ISP targeting play, though their focus on location may provide an alternative for ISPs to crank the ole ARPU without running into some of the Congressional googlies that have afflicted NebuAd.

This model would seem well suited for free WIFI access companies as well, since those companies obviously need a variety of rev streams. And indeed may be more willing to vend data than ISPs that rely on consumer good feeling like cable and DSL ISPs focused on homes and SOHO. FrontPorch has a nice and profitable business working with those lads, and isn't getting called to testify by the House Commerce Committee.

In fact, if Placecast sounds similar to Frontporch, you are partially correct, but FrontPorch is largely a data and insights play for WIFI and also does deep packet long term tracking, whereas Placecast is built around an ad network and real time place only.

Placecast identifies location for laptops, mobile, and GPS based devices.



So who is this for? Well, from the advertiser side, it could be particularly relevant to local and regional advertisers -- an example would be the tremendous value of placing ads on mobile phones while consumers traverse an auto show.

Another example: a person is in a mall on a Saturday in August: time to show some HP laptop ads for back to school.

That sort of targeting could be useful to pubs selling too much of their stuff as tonnage -- the CPMs form this sort of targeting precision must be far better than the LCD value of an impression!

But it surely isn't only a local ad play. In the same way that Centro has been able to attract major national advertisers (with both geotargeted and contextually targeted messages,) Placecast could well prove to be a similar business case, albeit with a focus for people on the go. Whereas I think the sweet sport for Centro is in strong volume plus contextual layering, Placecast seems suited especially for a class of trade like retail trying to get butts in seats or behind carts. But that of course isn't just a Mom and Pop need. I am guessing that there will be a bunch of retail SIC codes in their top 10 advertisers.

Regular readers to this blog will know I like Centro's model because of this dual ad class potential -- local plus national advertisers. Local media have enormous noticing value -- are by their very nature very lean forward. So may place based prove to be.

I would expect that the local sale for Placecast will be easy, whereas with the national they will need to overcome that tendency in many of us to immediately pigeonhole opportunities rather than exploring alternative uses. But hey, Search had that problem a few years back. And from what I understand Google and Yahoo have done OK with that. ;-)

I think planners would do well to consider how localized targeting can make a difference for them. And Placecast's model would appear to offer some intriguing possibilities.

Will it work for your brand? How the heck should I know. I don't know your brand. But I do think they are worth your consideration, particularly if they can deliver solid volumes in this precisely targeted environment. And particularly if your emphasis is on brick and mortar distribution.

Thanks for reading, and don't forget to write.

The Uppity Issue

If you are in a swing state, I am sorry for what you are about to experience.





BTW, Britney actually supports McCain. As for Paris, she supports Paris.

Your Brain on Hope

Parodies of a Parody





Music Company Pirates Its Own Track

Remember BitTorrent and how much the music industry hates it? Well, according to this post by TorrentFreak, a band manager at Atlantic stuck a track on the file sharing service, then issued a release saying isn't it terrible that someone is pirating this song.

Here's the part of the text of the release where they attempted to spread this lie.

"Too Drunk...," a featured track from "BLACK BUTTERFLY," recently appeared online at a number of BitTorrent sites. Buckcherry has released an official statement regarding the song's unscheduled arrival, declaring, "Honestly, we hate it when this s*** happens, because we want our FANS to have any new songs first."

TorrentFreak tracked the IP address of the original poster to none other than Josh Klemme, the band manager. From TorrentFreak:

Klemme has been caught with his pants down, and he will probably think twice before he tries to pull off a stunt like this again. A song doesn’t leak by itself and pirates don’t have some sort of superhuman ability to get their hands on pre-release material. No, most leaked movies, TV-shows and albums come from the inside so blaming pirates is useless.

Honestly, I hate it when this s*** happens, because fans shouldn't be blamed for band manager stunts and lies.

Thanks for reading, and don't forget to write.

Right Clicka

It's traveled a lot around the web, but on the off chance you have not seen it:

White Paper Thursdays: HOW TO CHOOSE AN AD NETWORK

Another plug for Robert Tas's ad network paper. Download it here.

Semantic Search Post 1: What is Semantic Search


Whenever I am at a loss for what to post, I try to think about a digital area that I know I should understand better, but have avoided like a plague. For me, semantic search is one of those areas, so I have decided to do ten posts on it. They’re going to flow like this:

1. Intro to Semantic search
2. Company Profile: freebase
3. Company Profile: Powerset
4. Company Profile: Hakia
5. Company Profile: Trovix
6. Responses: Google
7. Responses: Yahoo
8. Conclusions


So let’s get started:

Introduction

Semantic search is a response to a variety of perceived shortcomings in the search space. The idea is that by augmenting search terms with desired meaning, the engine will have a greater likelihood of turning up the best possible results for a consumer.

Semantic search is most relevant to what the Wikipedia entry for it calls “research searches” versus “navigational searches.” In navigational search, the user is looking for a specific object, whereas in research search the user wants to know more about a topic. So for example, if I input “A09275 PDF” I am in all likelihood looking for a copy of the New York bill to regulate BT in that state. If on the other hand, I do a search fro BT privacy, I am likely looking for the best documents to provide insight on the topic. The second type of search is a research search.

Semantic search tools will be of little use in improving the results of navigational searches. When you want something specific, Yahoo and Google offer a fairly high likelihood of pinpointing it online. But for research searches, semantics may prove to help improve search results immeasurably.

The key concept to semantic search is “disambiguation.” By making the goal of a search less ambiguous, a semantic engine could help significantly.

Ambiguity comes in many forms. Consider the phrase “Red China.” While now out of vogue, the term was a popular one 25 or so years ago, and was used as a way of distinguishing Mao’s government in Beijing from Chiang Kai-shek’s in Taipei. But if you typed red china into a search engine you could get sent in a lot of ways:

Red mountains in China
Red dishes
The Communist Government of China
Chinese debt
Etc.


Semantic search helps improves the odds of finding the right document by creating lexical concepts (sorry…meaning “circles.”) and linking different meaning circles to one another based upon meaning similarities.

Such search relies on a relational database (think of a sort of 3-D database versus a flat or 20D database. The 3-D makes more linking and connections possible.

Semantic search also makes it possible to better provide related information. A search for a musician can be followed by a search for lyrics by the musician, etc. But from the marketer’s POV, it simply means more accurate search

More most marketing, semantic search should further improve the effectiveness of online marketing because consumers will be able to more easily find you online. While some have said that semantic search may weaken the graphical ad sector because the web will be less impulse driven through semantic search, I think just the opposite will be the case. The effectiveness of online advertising of all types should increase via this functionality, assuming you count view throughs.

Thanks for reading, and don’t forget to write.

Semantic Search Post 2: Profile: freebase


One of the most interesting and intriguing offerings in the semantic space is freebase, a search platform from Metaweb Technologies. Billing itself as an open database built by a gigantic worldwide of community contributors. Together, members of this community are creating exactly the sort of structured information database that makes better search results available by meaning.

While at first blush, freebase may sound a little like Wikipedia, the crucial difference is in the way that freebase stores information. While Wikipedia is article-based, freebase is, like it says on the tin, a database – a relational database that makes a variety of linkages and conncetions possible through community contributions.

The community contribution aspect is what makes their database different from Google Base, which is organized NOT by the community but rather by Google. It is thus less of a collaboration and more of an expert model, by which I mean that Google essentially rests of the quality of its algoriothms while the efficacy of freebase is directly related to the “wisdom of the crowd.”

Users participate in the community first by browsing the topics available, and by filtering their results according to their specific wants. From there they can add and correct info, or create apps that make the information more useful to searchers.

Finally, users can suggest new schema for storing and organizing the info available. All this makes freebase more dynamic than Wikipedia or Google, though few would doubt the strengths of these offerings as well. Freebase is just a different way to search, use, add to, and deploy info.

Freebase is free to “consumers”, but developers may be charged if they create moneymaking APIs. Ads are also part of the model.

It’s interesting…using freebase takes a little getting used to, because it looks and feels different from Google or Yahoo. But you poke around a bit in it and I bet you will come to the same conclusion that I did – this thing, currently in alpha, could be pretty GD powerful if developer get aboard in a major way.

Thanks for reading, and don’t forget to write.

Semantic Search Post 3: Profile: Powerset

More consumer focused than freebase is in its current form, Powerset is designed to provide quicker and easier access to existing information by topic. Users submit topics or plain English questions and Powerset provides results – currently using Wikipedia and freebase as its underlying databases. You get your results in a classic searchy list, but also simultaneous access to article and information summaries, a “meaning” or “topic” cloud, and other means to quickly zoom in on the facts you want.

The site offers a demo, which I have embedded here:



Powerset Demo Video from officialpowerset on Vimeo.

Essentially, Powerset is a consumer application utilizing the articles in Wikipedia as well as the relational freebase data and surely more such formatted information sources as it goes along. For the average joe, this will be a very useful means of making semantic search relevant and used by a broad set of the population.

Thanks for reading, and don’t forget to write.

Semantic Search Post 4: Profile: Hakia

Hakia offers a different take on semantic search. They describe the key difference between their offering and that of Google or Yahoo by emphasizing quality over popularity of results. Whereas Google uses information popularity (links, etc.) as its surrogate indicator of content quality, Hakia uses a more expert driven approach to identifying the most relevant results. According to their site, quality is defined by Hakia in the following manner:

Quality result satisfies three criteria simultaneously: It (1) comes from credible sources (verticals) recommended by librarians, (2) is the most recent information available, and (3) is absolutely relevant to the query.

Hakia offers a static demo of the difference that quality makes. The example relates to “shifting lanes,” a nautical term that relates in this instance to changing the channels in which ships traverse bodies of water.

I did a few searches of my and found that, as expected, Hakia improves results for research searches. But for navigaitonals, not so much. I found the search results for navigational search on Google far superior. But again, that is as expected. If you want a specific page and are simply using a search engine to navigate there quickly, a regular search platform can be more effective.

Hakia offers site owners two ways to capitalize on semantic search – customized web services and an easy to grab search box.

Additionally, Hakia searches are offered on mobile platforms via Berggi Search, a global mobile search platform.

Thanks for reading, and don’t forget to write.

Semantic Search Post 5: Profile: Trovix


Trovix is an example of putting semantic search to use in a specific vertical, in this case to the job hunt. Here is how the site describes its value to candidates and employers:

For working professionals, we provide a free and effortless way to stay aware of ideal career opportunities. We ensure access to the very best jobs based on work experience and goals, not just keywords. Our service combs through millions of current openings to find and present the most relevant career matches.

Companies use our services to find candidates with the exact skills, experience level, educational background and work history for the positions they want to fill. We then help speed them through the recruiting process with our full-featured applicant tracking system which includes collaborative workflow, streamlined communications, scheduling and custom reporting.

Clearly, their POV is that semantics offer a human-like touch to the issues involved in matching people to jobs and vice versa. Again, from their site:

We take the information contained in a job description as well as a person’s resume and expressed desires, and use that information to rank jobs based on how well they match. With Trovix, it’s like having a personal recruiter who really knows you searching for you and sending only the best jobs or candidates for you.

I like this idea immensely. In fact, I am going to dance a jig to celebrate its arrival. Let me put down the mouse for a sec and do my the dances of my people. Through the miracle of the Internets, I offer the following live webcam footage of me dance. Note: I borrowed the shirt from Jerry Seinfeld.




I’m back. My somewhat silly expression of glee is for the obvious reason. The search results on job sites are mindbogglingly bad. I made a search description using 9 words on one of the major job sites four years ago and never turned it off, in part because I find the dreadful results comical. I used title words, industry words, geography, etc. to describe a desired senior exec job in marketing for a tech company. Today’s best “result” was an offer for a 10-14 hours per week post demoing food in grocery stores.

Trovix analyzes resumes and job descriptions to create tagged versions of each, then matches you to likely relevant results.

Let’s hope the arrival of Trovix revolutionizes the job search sector in a big way.

Thanks for reading, and don’t forget to write.

Semantic Search Post 6: Google Response

Doubtless Google has 927 people working on semantic search, but their first response to this trend, secondary search option, didn’t go down to well with the online retailers that are the bread and butter of their paid search business.

Secondary search works like this: You get a search result and with it a tiny window that lets you search the site of a major retailer as a drill down. Retailers generally ain’t happy because it means that users spend more time on Google and less time on their properties, and because secondary search results can also include competitor ads that could drive people who might otherwise buy from the main retailer to another site.

It’s a very rudimentary semantic approach – it’s essentially applying semantic principles to NAVIGATIONAL search. But there’s gotta be more coming. We’ll see what happened in the months ahead.

This post from TechCrunch points out the tremendous controversy that secondary search has created.

Thanks for reading, and don’t forget to write.

Semantic Search Post 7: Yahoo Response: YOS and Search Monkey

As its core initiatives to improve its search business, Yahoo has taken some dramatic steps to ensure it is out front of the semantic web. Improving search results will be critical because without some major change in the product, Google may well continue to grow its already colossal 60+ share of the market.

YDN is the Yahoo Developer Network, in which companies can use structured search data from yahoo to make apps that will improve the appearance and usefulness of search results. Here’s a vid that explains how developers can use the YDN to make search apps.



Semantic functionality is certainly one of the areas that Yahoo will encourage developers to focus on. Using Search Monkey, the developer can add additional layers of info to search results – including photography, reviews, deep links, etc. Developers will link site owner structured data to consumer search results using microformats or RDF. Developers will be able to add their apps to the yahoo search gallery so consumers can choose the apps that are most appealing to them.

In essence, the quality of search results will be directly connected to the amount and quality of structured data that uis provided by site owners.

Now, while a great deal of the value of YDN and the open platform relates more to navigational versus research searches, the same principles can apply to the research side of searches as well.

While semantics is only a portion of Yahoo’s overall YOS platform, it is a core concept. Additionally, Yahoo will be offering ways for data collected in different Yahoo services (e.g., Yahoo Travel, Fantasy baseball) to enhance individual searches. More relevant results will top the list based upon what consumers have shown interests in in the past.

Thanks for reading, and don’t forget to write.

Semantic Search Post Eight: Conclusions

So search is not my forte, and if I made any errors in all of the other posts, please tell me so I can set the record straight. Additionally, if you hae a company also in this space, please post the url in the comments so I can add it to the list of reviews. I just focused on the outfits that seem to get the most attention.

One of the big conclusions I have about this area is that too many people describe semantic search as a panacea or revolutionary sea change in search. When it appears to me to be an evolutionary addition to existing search principles and information sources. Perhaps I don’t see all the vision though.

What it clear is that search in its current state is astounding, incredible, unbelievably useful, and seriously flawed. We need to remember that only a few years ago search meaqnt a visit to a card catalog, World Book, or microfilm index in the local library. Happily that is no longer the case. But we live in an age of incredible revolutionary and incremental advancements. I view semantic search as the latter, though perhaps it will prove to be both.

Thanks for reading, and don’t forget to write.

Freedom of Press in the Beijing Olympics? Not So Much...

Despite assurances to the contrary, reporters in Beijing say that their access to many websites has been blocked by the government in Beijing. Beijing assures us it is only dangerous and evil sites. Like Amnesty International.



IOC admits that they have a secret agreement allowing censorship. I guess that is a once-secret agreement. Click here to see Reuters video on this.



But never fear, the crack enforcement team at the IOC is on it. I am sure they will send a strongly worded memo. No word on whether China will let us read it.



Thanks for reading, and don't forget to write.

WSJ POOP


As you know, FCC head Kevin Martin, and indeed the entire Commission, have decided that Comcast’s clandestine slowing of Internet traffic for BitTorrent users was illegal.

Well, the editorial board of the WSJ believes that Martin and commission have it all wrong. One of the choicer paragraphs in their…well… piece of crap is the following:

To the extent that Comcast and BitTorrent have worked out their differences, Mr. Martin is forcing a solution in search of a problem. But the bigger concern is that the chairman is taking a huge step toward putting in place a regulatory regime that would give the FCC, rather than Internet service providers, unprecedented control over how consumers use the Web. Mr. Martin is also greasing the skids for a potential Barack Obama Administration to take an Internet industrial policy who knows where.

My favorite bit there is that the Journal believes that as long as the two companies are OK with each other, it’s all okiedokie. Forgetting that the citizens that use Comcast were the primary injured parties. And BTW, the FTC is ensuring that there is less corporate control of how people use the web. Enabling a level playing field ensures that consuemrs control their web use, not anyone else.

And here’s another.

Giving the government more say in network management, by contrast, introduces all kinds of potential for political mischief. Net neutrality is a slippery slope toward interventions of all kinds -- not merely over access but ultimately over content. Naturally, the most powerful lobbies will have the largest sway. Mr. Martin's decision in this case may well be driven by his own political hostility to Comcast and the cable industry for resisting some of his other policy priorities.

Privacy should be a concern of everyone. After all, the nutters who write editorials at the WSJ may someday be appointees in someone’s government. And net neutrality is a huge privacy issue in a country where 5 companies control virtually all major media outlets. One of which, I might add, owns the WSJ.

Mr. Martin's bad instincts notwithstanding, the FCC's job is not to determine business models in the private sector.

Well, I agree. But what Mr. Martin did was point out the ILLEGAL act of a company that was secretly changing its business practices. The editors at the Journal can try to obfuscate all they want, but the reality is that government can and should play a role in identifying ILLEGAL ACTS and punishing the perpetrators. As much as they might want to “outsource” this obligation, there are still things we don’t entrust to Blackwater.

But then the WSJ is just fine with ILLEGAL ACTS. As long as someone makes some dough in the process.
Thanks for reading, and don't forget to write.

Wednesday, July 30, 2008

The Empire Grows


I've got a new blog. Entitled Jim's Book Moments, it's a collection of reviews and trailers of books I am reading. Check it out here. It's sparse now, but given my obsessive nature there should be about 1000 reviews in a month or so... ;-)

Thanks for reading, and don't forget to write.

NebuAddendum

Well, while I was on vacation Embarq replied to Congress’s request for information about the test they conducted with NebuAd, the ISP targeting ad network that has lately felt Congressional heat on its little piggies.

Tom Gerke, the President and CEO of Embarq, signed the response, which answered nine committee questions clearly and succinctly. The full text of Embarq’s response to Congressman Markey and his committee appears on this page of Broadcast and Cable.

Here are some highlights to that response:

NOTIFICATION

How were subscribers notified?: As I expected, the notification was in the privacy policy, and the rationale for that was that that is how ad networks do it.

Why not Opt-In: Because the industry does it opt-out. Which if I may editorialize for jut a mo’, doesn’t actually answer the question. But then we ALL know the answer.

WHAT IS ROBUST

The big news – or perhaps the sound bite – of the disclosure memo was that 15 people availed themselves of the opportunity to opt out of tracking, which was announced in the privacy policy.

15 out of 26,000 represents .06%, rather a low percentage. I say rather low because, according to a recent eMarketer report, the percentage of people who dislike the concept of BT is rather high. Specifically, 45% of consumers, according to a recent Harris Poll, were uncomfortable with BT-style tracking. .06%/45% leads to the mathematical conclusion that only about 1% of the people who are concerned about BT opted out. A bit of a googly for anyone who thinks that privacy policy notification meets the spirit of the FTC’s robust notice requirement. I’m not saying 99% couldn’t find it. I am just saying…

RAMIFICATIONS

Meanwhile, it appears that Embarq has suffered little for their NebuAd test – according to this article from the Kansas City Business Journal, their stock price is faring nicely despite the unwanted publicity.

It’ll be interesting if the ISPs get to skate through this controversy unscathed.

Phenom New White Paper From Robert Tas: How To Choose An Ad Network



Sportgenic is a client of ours, so I have a little advance notice that their Founder, President, and CEO Robert Tas just issued a white paper about how to choose an ad network. It's a good paper WITHOUT a suspiciously large amount of stuff about SG -- actually its virtually free of references to Sportgenic, and it has a number of things I think you will find rather interesting, including a checklist of what to look for when shopping for a new ad network for your plan.

Whether you are a seasoned media pro or a brilliant neophyte, I think you'll like it loads.

Make sure you grab it over at www.Sportgenic.com. There's a link to it from page one of their site.

While you are there, check out some of the info on their site -- SG is a really cool network, one of the clear winners in the vertical side of the business. It is obviously ideal for sports products but also for any brand that wants to reach a pasisonate, active audience.

Tuesday, July 29, 2008

Healthcare Social Media Post 3



Healia is another interesting health based community. This one is owned by Meredith, one of the largest publishing companies in the world with a database of over 85 million Americans. Meredith owns a host of magazine titles and something like 15 TV stations, so they definitely have the power to drive traffic.

Healia offers comprehensive vetted healthcare information, though on a decidedly smaller scale than WebMD. What they seem to have done is select some of the more common health conditions, especially those related to women, as Meredith is a decidedly female-centered publisher. And being female-centered makes a lot of sense in healthcare, because women are far more likely to take an active role in their health than men.

Essentially, much of Healia is organized like a health search engine, but with destinational aspects as well. Meredith didn't build it, they bought it, and are in the process of integrating it into their over 25 website properties across the web. They also offer webmasters the opportunity to include Healia modules in their content.



Its the communities.healia.com side that has gotten social media attention. Healia's social side is organized in two ways -- into Communities and People/Profiles. The communities section does exactly what it says on the tin -- it is a connected environment where people join the discussion by condition, concern, or goal and participate in forums. The People side looks like a more staid and tasteful MySpace, where people build profiles and meet each other by interests.



Users earn points for participating, chiefly by providing ideas, comments and advice to user submitted questions. So far at least they are primarily "recognition" rather than "reward" points, though they have a small scale free subscriptions program in their current beta to encourage activity. How the points system will evolve is not telegraphed on the site at this time. I suspect there will be marketing aspects to that evolution, like free product, etc. But I don't know.

I think Healia has solid prospects and believe it can be particularly viable if they focus on women, just as the other Meredith properties do. I think a female centric health community has a lot of legs, and if anyone has insights on the particular needs and interests of women, it's Meredith.

Thanks for reading, and don't forget to write.

Healthcare Social Media: Post 2



WebMD is the key online health destination, and for good reason. Their site is enormous, accurate, and authoritative, and their seeming lock on the ad community has helped them attract more ad money and invest more in their site's voluminous content.

There are new challengers, among them health care ad networks, but so far WebMD is weathering the storm rather successfully.

One of the interesting challenges of online health care information is that certain key sectors of advertising are reticent to support UGC communities. It used to be that pharma, for example, wouldn't touch UGC with an 11 foot pole. In the last two or so years it appears the rules have relaxed somewhat -- especially since drug and other companies simply need more ad venues now that a significantly larger proportion of their ad spend is going to online.

Nevertheless, UGC is generally rather undersupported advertiser-wise, especially in health care.

To address this, WebMD has found a way to use moderated discussions, featuring MDs and other experts, to provide ad-safer environments while also ensuring greater accuracy than in UGC-centric forums. On WebMD there are loads of them, carefully moderated. And naturally the drug ads are there as well.

Let me pause for a moment to ask HOW ON EARTH MebMD gets doctors to do this? Doctors are busy busy busy, and while some are comfy in the celebrity spotlight, most are far more focused on their patients than on millions of faceless viewers. It is a testament to the strength and reputation of the site that they can get so many doctors and other health professionals to participate.

But back to the site. Other "member to member" forums also appear, but based upon my relentless 5 minutes or so of clicking, these tend not to bear drug ads but rather general advertising.

But whatever the monetization model, the communities are moderated well, and are very informative. The actual moderation, it appears, is not performed by the MDs or other experts but by dedicated community members, which is a great way to leverage the passion of interested people.

Strong community moderation would seem highly beneficial if one is trying to create a place where people can get information and comfort from their peers.

UGC forums will never be as authoritative as the other editorial sections of WebMD, but that's really not what they are for. WebMDs forums give people a chance to connect with one another, which can be very positive as people take an ever greater role in their own health and wellbeing.

Thanks for reading, and don't forget to write.

Healthcare Social Media: Post 1



Over the last couple months the online health sector has gotten even more press than usual. And for good reason. If you consider how the social nature of Web 2.0 is changing many aspects of society, it's only natural that health care would be changed in the same manner.

Doctors, drug companies, and other professional information sources have been online for years, so I won't focus on those. Instead, I want to focus on people to people communication.

I want to talk about two communities and approaches today: WebMD and Healia. WebMD makes my very short list because they are absolutely the big daddy of the online health sector, and touch more people with health info than anybody else. Healia intrigues me because they are slowly but surely building a legit online health social network, and because they are part of Meredith, the media giant.

If you're healthy, you may not know about the literally millions of people sharing advice and ideas on their own current and past health conditions online. Cancer patients, heart patients, stroke survivors, all of it. Naturally, many people with health issues, concerns, and fears want to know the best way to get and stay healthy.



The dispersion of health care information through doctors relied on an imperfect system in the past, by which I mean that some doctors paid greater attention and became aware of new ideas and treatments more quickly.

The old system also depended upon drug companies to do a lot of the information distribution, through their reps.



Add to that a health insurance industry Hellbent on lowering costs while simultaneously cranking out greater profits and it is easy to see how personal health optimization -- if I can get all jargony for a minute -- requires greater personal participation in one's conditions, preventions, and treatments.

Also, if you have an interest in alternative medicine or nutrition, you may find your healthcare professional not all that well-informed on the topic.

The web provides a wonderful way for people to play a greater role in their own health because it can give people access to much more information, though there is always the problem of misinformation online. But anything that makes people take a more active role in their health is a good thing, I think, because often our natural inclination is to ignore problems until it is too late. I know because I have two relatives who ignored breast lumps -- relatives that died because when the problem became too large to ignore, the condition was too severe to treat.

So there you go. In my next two posts I will be doing little profiles of WebMD and Healia, and their different approaches to helping people connect with one another and share health care info.

Thanks for reading, and don't forget to write.

Monday, July 28, 2008

Viddler in Action

Wanna make snarky pop up video comments? Look no further than Viddler. Roll over the progress bar and see what others have left for you!



Thanks for reading, and don't forget to write.