JIM NICHOLS - HIS BLOG
Friday, October 5, 2012
DIGITAL MARKETING NEWS FOR OCT 5 2012
MAJOR COMPANIES
Analyst slams HP
Check out Apple’s tribute to Steve Jobs – one year after his death
Zynga stock getting shellacked today
Google makes deal with publishers on digitizing books
STARTUPS
More livery lawsuits for UBER
Influencer finder Little Bird scores $1Mil
BRANDS AND AGENCIES
PHD to handle comms planning for Unilever globally
Mediavest USA wins AOR for The Travelers Companies
RESEARCH
Check out all the change in the consumer electronic purchase path
Thursday, October 4, 2012
DIGITAL MARKETING NEWS FOR 10-4-2012
Major Companies
Twitter launches promoted Tweets surveys to assess impact on purchase intent
FB hits one BILLION members
HP stock drops after profits warning
Start Ups
Big Data company Rainstor raises $12Mil
Brands and Agencies
Oreo ends its Daily Twist in Times Square
Vonage launches Creative and Media Reviews
Nasty Kitchen Aid tweet about Prez’s grandmother causes social media kerfuffle
All about the Chuck Taylor brand relaunch
Research
Content marketing grows as B2B sees lead gen potential
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