Sportgenic is a client of ours, so I have a little advance notice that their Founder, President, and CEO Robert Tas just issued a white paper about how to choose an ad network. It's a good paper WITHOUT a suspiciously large amount of stuff about SG -- actually its virtually free of references to Sportgenic, and it has a number of things I think you will find rather interesting, including a checklist of what to look for when shopping for a new ad network for your plan.
Whether you are a seasoned media pro or a brilliant neophyte, I think you'll like it loads.
Make sure you grab it over at www.Sportgenic.com. There's a link to it from page one of their site.
While you are there, check out some of the info on their site -- SG is a really cool network, one of the clear winners in the vertical side of the business. It is obviously ideal for sports products but also for any brand that wants to reach a pasisonate, active audience.
It was phenomenally written :)
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