An oddly titled but very valuable white paper about creating brand value is available from Synovate here. It is entitled, "Marketing Beyond the Monkey." It's a great title once you read the paper, rest assured.
Get it here (no reg required, though you should also apply for a copy of their free to research decision makers magazine "Change Agent." D0 that at Synovate's main site.)
Thaks for reading, and don't forget to write.
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