DoubleClick offered an insightful presentation of their new initiatives and programs that will have profound impacts on what we can do and how we can account for it online. I always enjoy DoubleClick presentations because perhaps no company is more at the vortex of digital today, owing to their critical role in serving, reporting, and unearthing findings that drive real agency insights.
The keystone of their preso was a piece of research outlining what works in ad units. The study, which is available for free on their site, without registration, offers up data from a plethora DoubleClick clients pointing out how ad size, video, and other creative elements impact click and engagement rates.
Check out their study!
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