BrightRoll presented a really engaging and entertaining program around real, actionable solutions to taking online video to another level. Their presentaiton was centered around "Mad Men", or, actually "Vid Men", and focused on the five most common questions buyers ask them, and their solutions for each.
My favorite thing about the BrightRoll people (disclosure: they are a Catalyst:SF client) is that they are direct, honest, and genuinely driven to find solutions that will help brands make more of online video. They addressed key questions that planners and buyers face every day -- the sort of questions for which the answers can drive more strategic and effective brand solutions using online video.
The company also introduced two new products that I think have real potential to be game changers: a "channel" consisting entirely of broadcast websites that encompass the super premium video assets available online, and BrightRoll Reach, a solution designed to meet the needs of value oriented advertisers looking for TV sized reach online.
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