Casale Media presented their developments in the area of brand safety online. I confess that I always look forward to Casale presentations because the spirit of these presentations is so consistent and specific.
A Casale presentation focuses on real tangible ideas and programs – no vapor from these fellas ever. It’s that strong solutions orientation that makes such a refreshing change from so many media presentations today.
Their brand for me is about being a strong, upfront, dotted is and crossed ts network, with the necessary technologies but also the recognition that the devil is in the details. Or would be if they weren’t so meticuolous. It’s great to hear from a company that unabashedly is exactly what it is, especially when the is is a very good thing.
Thanks for reading, and don’t forget to write.
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