More Great Sponsor Presos On Monday!

As you know if you read my post from yesterday, I really enjoy the sponsor presos both because they are a great way to learn about new products and a way of getting inside the thinking on the publisher side.

Today’s presentations were from DoubleClick, BrightRoll, and Yahoo.

DoubleClick began the day with a look at key benchmarks by industry – such note taking has never been seen before in an iMedia breakfast preso! ;-) The thing I most appreciated was that 80%+ of the numbers they offered were completely unrelated to clicks. Bravo! Additionally, they gave us a look at some of the new tools, reports, and interfaces available in DFA – they are great evidence that the acquisition by Google is leading to some great strides in usability for DoubleClick.

BrightRoll (disclosure: a former C:SF client, but not a current one) followed with their classically candid preso about the good and the not so good of online video industry practices. They showed some startling comparisons between where ads are running from one network to another – definitely food for thought. BrightRoll has always drawn its line in the sand about content quality – and this year’s preso was no exception. Additionally, they are taking a different path than many of the others in the space – they are NOT creating original content, instead focusing solely on helping advertisers get their messages out there.

Yahoo rounded out the day with a preso about the new developments in Smart Ads that allow you to use the “DNA” of Yahoo information on users to dynamically optimize creative to individuals. Somewhat analogous with what we have seen from the ad solutions sides of Offermatica and X+1, though with the Yahoo user data as the key difference. With thousands or even millions of creative combinations available, the opportunity to optimize creative to individuals is clearly something we will be hearing more about.

More great info, and I offer my personal thanks for their continued sponsorship of iMedia events.

iMedia Summit: DoubleClick

DoubleClick offered an insightful presentation of their new initiatives and programs that will have profound impacts on what we can do and how we can account for it online. I always enjoy DoubleClick presentations because perhaps no company is more at the vortex of digital today, owing to their critical role in serving, reporting, and unearthing findings that drive real agency insights.

The keystone of their preso was a piece of research outlining what works in ad units. The study, which is available for free on their site, without registration, offers up data from a plethora DoubleClick clients pointing out how ad size, video, and other creative elements impact click and engagement rates.

Check out their study!

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iMedia: DCLK aka Doublegoo

A demo today from DoubleClick on their soon to be released iteration of DFA. Nice reporting advances. Additionally, DoubleClick will be able to offer widgets in ad units, as well as other gadgets. It’s another sign of the convergence of capabilities.

I have no idea if it is just coincidence, but Google companies always offer the best user interfaces. Bravo.

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