iMedia Summit: Susan Bratton

Susan Bratton led a program designed to help people identify how they can achieve work life balance and help the people on their teams achieve balance in THEIR lives.

The program was absolutely in the spirit of her exciting new podcast centric initiative, Personal Life Media. In case you mised my earlier post about Personal Life Media, well, shame on you. But the site is a really innovative and intriguing web destination for life enrishmnet.My understanding is that they are also connecting with and closing ad buys, so that's encouraging to hear.

What most struck me about her program was how she wove a positive, proactive, solutions oriented life seminar in just 45 or so minutes. The amount of prep SUsan had to do to create this powerful and truly unqiue program was tremendous, and I want to extend my personal thanks for all of her efforts.

I came away from that program with a new appreciation for not only how my own days (read:life) have areas for improvement, coupled with the beginnings of a toolset to do it.

Thanks for reading, and don't forget to write.

Personal Life Media: One Dishy Mix of Lifestyle Content

If you have spent at least 4 seconds in digital marketing, you've heard of Susan Bratton, digiguru and creator of the Dishy Mix podcast that explores the professional and personal lives of digital industry leaders.

4 seconds in business has likely also made you familiar with Tim Bratton, a serial entrepreneur and the other half of the Bratton marriage.


Susan Bratton, Personal Life Media CEO


Tim Bratton, Personal Life Media COO

And their latest project, Personal Life Media, is a compelling new site designed to collect, distribute, and present the best lifestyle content in a single inviting portal.

At its core are a series of lifestyle channels, filled with podcasts, broadcast content, blogs, and other forms of content selected for their quality and engagement value. Here's the channel list:

Arts
Business
Education
Health
Music
Religion and Spirituality
Science and Medicine
Society and Culture
Technology
Visual Arts
Sexuality
Fitness and Nutrition

Additionally, the Personal Life Media site also offers a blog network with leading properties personal improvement. They list their blog selection criteria as the following:

Blogs on this network share common philosophies:

Our bloggers are professionals and authorities in their area of expertise
Our bloggers never write about products or services for money, they write out of passion and interest
Our bloggers focus on truth, authenticity and pushing the edge of what’s known and they share that knowledge
Our content is not dumbed-down for main stream media consumption
If we make a mistake, we correct it
Our blogs are good companions to our audio programming. If you like the show, try the blog and vice versa.

While most blog networks are tech, politics or gossip-based, we are focused on transformative content for your personal life – a refreshing change!

Visit for personal improvement, but also check out the marketing opportunities they offer. In addition to IAB banners on blogs and other web pages, you can also sponsor podcast and insert audio ads. You can buy it all CPM or CPC.

Thanks for reading, and don't forget to write.