White Paper Wednesdays: TV 2.0?

Another nice piece from AdWeek, this one on how addressability is changing and going to change everyone's favortie glowing blue box. Check it out here.

Thanks for reading, and don't forget to write.

White Paper Wednesdays: AdWeek On The New Media Environment

Not exactly a white paper, but when has that stopped me before. There's a nice analysis of the new media environment and its implications for marketers here. Yummy!

Thanks for reading, and don't forget to write.