Bebo Traffic Trend Line Cannot Be Making AOL Happy

They paid $850MM for this? Yeouch!

I gotta believe it has something to do with Facebook's trend line.

Digital Marketing Factoid of the Day: Search Spending Down For the First Time

You know things are volatile when BLOODY SEARCH SPENDING is down! From eMarketer:

Digital Marketing Factoid Of The Day:

Check out what data services Americans are turning to on their mobile phones. Pretty impressive numbers for communication and entertainment services.



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Digital Marketing Factoid Of The Day: Online Gaming Explodes

When we ain't got no money cuz of the economy, apparently we turn to free online games. Check out this growth!



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Digital Marketing Factoid Of The Day: Top 50 Comscore Sites - December

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Digital Marketing Factoid Of The Day: Stats On Social Participation

From a Forrester presentation on social media trends, this chart shows the incredibly high levels of social participation occuring today, and how much participation levels have grown since just a year ago.



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Digital Marketing Factoid Of The Day: Top Vid Sites By Streams

Fox's looking good, eeh?

Digital Marketing Factoid Of The Day: Let Them Buy Cake

Comscore data show that rich people spent more than in past years online this Christmas, but lower and middle income people spent significantly less.



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Digital Marketing Factoid of the Day: Online Universities

Are high tuitions driving more people to explore online universities?

Heather Hopkins's Hitwise blog has the data and viewpoint:



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Digital Marketing Factoid of the Day: Top 10 Retail Search Terms

Sexies are in the lead!



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Digital Marketing Factoid of the Day: Top Political Sites

Arianna’s got the clout!



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Digital Marketing Factoid of the Day: Top Blogging Sites

According to Hitwise and Marketing Charts, MySpace is king in blogging sites.



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Digital Marketing Factoid of the Day: Video Sell through

No surprise that premium content creators do better than others. But this shows they are doing a heck of a lot better.



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Digital Marketing Factoid Of The Day: Your Bank Bailout Dollars At Work In Direct Mail

From MediaPost Marketing Daily:

Banks are fighting bad news headlines with messages of their own in the form of direct marketing.

According to Mintel Comperemedia, the country's banks sent 42% more direct mail solicitations in the third quarter of the year than they did during the second quarter. Moreover, the 53 million offers sent during the third quarter of 2008 was nearly twice the number sent during the same period in 2007.

Much of the increase is from banks looking to assure customers that their money is safe, particularly as ownership of many banks and financial services companies is changing rapidly. "There's an increase in assurance going out to 'current' customers," Pamela McHugh, president of Comperemedia, tells Marketing Daily. "When we're looking at all the mergers and acquisitions taking place, there are new players, and the communication tends to be reassurance to old customers and reassurance to [newly acquired] ones."

Along those lines, the banks have switched their direct mail messaging from mortgages and loans to more savings-oriented products like CDs and deposit accounts, McHugh said. According to Mintel, banks sent more than 300 times more savings-related direct mail pieces to current customers in the third quarter of the year than the second. Direct mail solicitations for checking accounts were up 90% during the same period.

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Digital Marketing Factoid Of The Day: Interest In Social Media Among Leading CMOs

From MediaPost Marketing Daily:

More than one-quarter (27%) of consumer and B-to-B chief marketing executives surveyed online in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon identified social networking and word-of-mouth as the tools they would most like to introduce to their marketing mix to compensate for anticipated budget cuts--ahead of all other traditional or digital marketing channels.

However, more than half (55%) of the 180 responding chief marketers--representing brands with revenues ranging from $250 million to more than $10 billion--indicated low current interest in actually incorporating the networking sites into their plans.

One-third said they're "not interested at all" in getting Facebook and MySpace into their plans, and 22% said they're "not too interested," while 35% are very or somewhat interested.

Other, more "traditional" social media scored far higher on the very/somewhat interested in integrating question. More than half (52%) ranked both Internet forums and Webinars in this category, followed by Webcasts and podcasts (47%), email (also 47%) and blogs (37%).

Just 10% reported that they are already using Facebook and MySpace in their marketing plans.

Digital Marketing Factoid Of The Day: Newspaper Ad Spend

The figures for this year are pretty grim...



From the Newspaper Associaiton of America

Digital Marketing Factoid Of The Day: iPhone Apps By Category

From 148Apps.com

October 08 Search Shares Are In, And The Winner Is...

Baited breath, people. It's Google. What a surprise!

Digital Marketing Factoid Of The Day: Top 50 Sites In The US

Digital Marketing Factoid Of The Day: Online Time

According to Nielsen Online, the average online American spends 37 hours, 17 minutes online per month in 2008. Find out mroe here.

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