Digital Marketing Factoid Of The Day: Let Them Buy Cake

Comscore data show that rich people spent more than in past years online this Christmas, but lower and middle income people spent significantly less.



Thanks for reading, and don't forget to write.

Old News Now, But Egad

NEW YORK (AdAge.com) -- No one expected real growth in the e-commerce sector this holiday season, but few expected it to actually drop as it did.

ComScore's end-of-season online sales figures put the tally at $25.5 billion, down 3% from $26.3 billion a year ago. To come up with those figures, ComScore measured the same number of days, this year looking at sales between November 1 and December 26.

The total falls short of ComScore's original forecast of flat e-commerce sales. Fourth quarter e-commerce sales to date are down 4%, a reversal of the period from January to October, when e-commerce sales grew 9% over the year-ago period.

Retail has battled a number of negative forces this year: a poor economy, shortened holiday season (five fewer days between Thanksgiving and Christmas this year vs. last year) and a wet, snowy weekend before Christmas.

Digital Marketing Factoid Of The Day: Online Shopping

According to Nielsen Online, 80% of online adults in the US made an online purchase in the six months ending October 2008. More details here.