TV Week: Hulu Watchers Prefer One Long Ad To Four Short Ones

From here.

When given the choice of ad to watch before an online program, a whopping 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show.

That’s in lieu of watching the normal Hulu commercial load of about four 30-second ads in a 22-minute program, according to data from Hulu shared with TelevisionWeek.