iMedia Summit: AOL Platform A

AOL Platform A gave a comprehensive presentation on the many opportunities and developments as this company makes strides in providing that “Everything you want, in one place” solution that truly defines the vision behind the company. My key takeaway from the presentation is the strength of their many online site brands – they really do offer leadership presences in many of the key verticals that consumers are interested in today.

As they constantly add new properties to their quiver of assets, they also offer the cutting edge targeting and other technologies that can make a difference – and indeed are making a difference – for so many brands today. Also, lemme give you a reminder that AOL Platform A is one of the biggest sponsors of iMedia, event after event, year after year. So special props for that, folks!

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iMedia: One Minute MatchUps

iMedia takes an hour and half of the conference to have each “buyer” and “seller” meet 60 people that can make a difference for their businesses. I loved this aspect of the conference for three reasons:

1. I learned about 7 companies I knew nothing about.
2. I got to see 60 people pitch. There is NOTHING I appreciate more than hearing a good salesperson sell. For me it is art just as much as Mapplethorpe’s flower photos. (Check those out, BTW, the man did a lot more than take shocking pics of crosses in pee.)
3. I got to meet people who generally have to focus on buyers that have loads more cash than I do to throw around.

Special props to the people I thought delivered the best 90 second intros. Topix, Brightroll, Sportgenic, Tacoda/Platform A, National Geographic, and ValueClick. Not to say that the other pitchers weren’t awesome, but I like a certain style, and these folks got it. Many other presenters were also great!

Thanks for reading, and don’t forget to write.