Massive Inks Deal With Activision

MediaPost has announced an exclusive deal with Activision for 18 of its titles on XBox and PC including the wildly successful Guitar Hero franchise. More details here.

Apple: Always a Step Ahead

So, just when MSFT launches its new compaign, which I reviewed yesterday, Mac is out there doing amazing new ads online. Amazing. Check this out -- a video of their NYT ad unit last week. Remarkable:



I like the new camapign for MSFT, but it seems pretty clear to me that Mac ain't gonna roll over. It's easier, after all to reinforce a positioning than to create a new one.

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