Steve Jobs Launches MacIntosh

When 12 fonts was state of the art.

25 Years of Mac Pictures

Applephiles will delight in this post on Read Write Web showing the evolution of Apple's flagship brand.

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World's Smallest Mac!

Santa Is A Mac, Not A PC

Apple: Always a Step Ahead

So, just when MSFT launches its new compaign, which I reviewed yesterday, Mac is out there doing amazing new ads online. Amazing. Check this out -- a video of their NYT ad unit last week. Remarkable:



I like the new camapign for MSFT, but it seems pretty clear to me that Mac ain't gonna roll over. It's easier, after all to reinforce a positioning than to create a new one.

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