Kontera’sNew Deals With Scribefire and Pubmatic: More Ad Options, No Added Complexity

I have always liked the Kontera in-text ad offering, and believe in their approach to site selection and participation – which is to identify and sign publishers with the most passionate audiences online.

As they battle with Vibrant to sign the best sites and the biggest advertisers, Kontera’s latest deal points to an effort to mitigate complexity for publishers while offering additional ad opportunities for pubs and advertisers alike.

Specifically, Kontera announced new partnerships with ad optimization engine Pubmatic and blog ad network ScribeFire. Under these deal,the partners can offer Kontera’s many text based and rich media in-text solutions to their existing customer bases. More ad opps and revenue with no additional complexity.

In a world of ridiculous complexity, it’s nice to see companies making a conscious effort to expand their business without adding to that environmental rat's nest.

Kontera already has an in text ad solution for individual bloggers but this effort to bundle with an existing ad network is a great way to rapidly boost impressions and share in the all out war with Vibrant. By making it easy to sign up lots of smallish wb presences without individual outreach, they also dramatically simplify their own BD needs.

Thanks for reading, and don’t forget to write.

Kontera in Da House...err...Blog

(Note: Kontera is a Catalyst:SF client.) So you may notice that the in-text ad service Kontera is now in place here on OLDMTA. Kontera now offers a special service for bloggers to include on their missives, and it operates via a rev share.

I like the Kontera type of in text ad platform. I find the ads useful and pleasant and use them when I find them, especially when looking for books or other purchases. Kontera is not the only offering in in-text, but to my knowledge it is the only one that has a blogger offering in addition to its big site and mid-tail site services.

As I told you a couple of weeks ago, OLDMTA is a not for revenue blog, but I thought I would try out this offering to see if people preferred the blog with these rollover ads. Please send comments, smileys, or frownies to:

oldmtaomnimedia@yahoo.com

I get a lot of spam, so if you could include Kontera in the subject line I would appreciate it.

In keeping with my no revenue promise, anything I make from Kontera will go to Smile Train, the charity that helps kids with cleft lips and palates get needed medical treatment.

So roll over and click. It's definitely a good cause...

Thanks for reading, and don't forget to write.