I have always liked the Kontera in-text ad offering, and believe in their approach to site selection and participation – which is to identify and sign publishers with the most passionate audiences online.
As they battle with Vibrant to sign the best sites and the biggest advertisers, Kontera’s latest deal points to an effort to mitigate complexity for publishers while offering additional ad opportunities for pubs and advertisers alike.
Specifically, Kontera announced new partnerships with ad optimization engine Pubmatic and blog ad network ScribeFire. Under these deal,the partners can offer Kontera’s many text based and rich media in-text solutions to their existing customer bases. More ad opps and revenue with no additional complexity.
In a world of ridiculous complexity, it’s nice to see companies making a conscious effort to expand their business without adding to that environmental rat's nest.
Kontera already has an in text ad solution for individual bloggers but this effort to bundle with an existing ad network is a great way to rapidly boost impressions and share in the all out war with Vibrant. By making it easy to sign up lots of smallish wb presences without individual outreach, they also dramatically simplify their own BD needs.
Thanks for reading, and don’t forget to write.
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