Spot Mixer's approach is a bit less prefab than Spot Runner's. The templates they offer seek more of your own assets -- or advertisers can choose stock footage instead. The system allows for a greater range of creativity, which is of course a double edged sword. It gives an advertiser the ability to really make an ad their own -- though they need to have the creative instinct to make "their own" pleasing and compelling.
But the thing is, many can with these tools. They are truly as easy as pie.
Once you make your ad, however, what you do with it on this platform is different than for Spot Runner and other full service offerings. Here the goal is online distribution through key video venues like YouTube and Google TV. At a pricepoint as low as $59 per month, this approach is a lot more affordable than a SpotRunner, though the potential distribution is probably lower than with TV centric solutions.
Before you pooh pooh the distribution mechanism, remember that you could also embed such vids into a web site, virtual white pages listing, or the like. That could DRAMATICALLY expand your distribution
One thing I don't know is what kind of distribution such videos manage. And I am sure regular TV distribution must be on their product plan. In the meantime, they offer an eminently easy to use and affordable approach to creating video content.
Thanks for reading, and don't forget to write.
Before you pooh pooh the distribution mechanism, remember that you could also embed such vids into a web site, virtual white pages listing, or the like. That could DRAMATICALLY expand your distribution
One thing I don't know is what kind of distribution such videos manage. And I am sure regular TV distribution must be on their product plan. In the meantime, they offer an eminently easy to use and affordable approach to creating video content.
Thanks for reading, and don't forget to write.
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