SpotRunner is offering a more tutored approach to this space that deserves recognition. By defining its ad making and planning solutions in the context of local advertisers, national advertisers, political campaigns, and agencies, they get to make their case on the features and benefits that impact their decisions the most.
The other key difference is that SpotRunner is about customizing readymade video ads – ads that are more than moves on your photos. The way it works is that you choose from hundreds of ads in dozens of categories, and then customize it with a few assets. The result is a more professional offering than possible from some of the other platforms.
News of their approach is getting great acclaim. Check out this CNBC profile of the company:
And as you can see, the offering is about more than creative. By inputting info about your business you can get a prefab media plan – a pretty good one based upon the plans I dug through.
In essence, then, Spot Runner is more of a modular ad agency than an automated ad builder. I went through the system and found video ad prices of $500 or so in lots of cases. Combine that with, say, $3500 in media and you have a nice ad program that can be locally targeted through an MSO buying group.
I am really impressed by that twist – the idea of a real innovation in the agency model. Now, some of us won’t like the new model, but you cannot argue that it is ingenious. And compelling to a host of advertisers in loads of categories.
Thanks for reading, and don’t forget to write.
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