The banner world is not at all immune to this trend either. A firm called AdReady offers prefab Flash and Gif banners you can customize and run -- at a fraction of the cost of developing from scratch. Banners are sorted into categories to make it easy to find the right one. Each is also rated on a performance, popularity, and newness.
Some are a little schlocky -- though I want to emphasize that I am NOT attacking AdReady with that statement. One of the funniest and truest of depressing refrains at creative agencies is that schlocky -- by which I mean abrupt, blindingly bright, and profoundly distracting -- usually out performs lovely tastefulness. It is a long term human truth, proven incorrect only by the Apple brand. And even then not consistently. How long term? If you were a greengrocer selling lemons in an Irish high street in 1811, you did better with loud and constant calls than a tasteful sign that blended into the environment. The corollary to this is that nothing ever beats a red button that blinks and says, seemingly redundantly, "click here". But I digress.
So these ads look hardworking.
And the AdReady people know this.
But don't for an instant think these lads and lasses only do ugly. They also have some genuinely pretty interactive units -- that let you, for example, change the color of an SUV or provide a lead right from the banner.
Something very yummy about AdReady is that every ad concept automatically comes in 7 different sizes you can customize. Making ads is free, it's the running where they make their dough. But even here rates are reasonable.
Designed for small to medium sized advertisers (at least primarily) the program offers convenient ways to buy and run media in quantities far below those $25K minimums some networks and sites charge.
A complete reporting system provides everything small and medium fry need to evaluate and optimize campaigns. And probably all the measures that ginormous brands usually look at. All the key measures are there for a DR advertiser.
AdReady is a great alkternative for advertisers in the DR bucket, and for small brands that need a quick and easy way to get a display ad program online.
It's a big idea that comes in convenient bite sized morsels, at bite sixed prices.
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