Ad Makers Post Eight: Pump Audio

Pump Audio doesn't ads, rather, they offer a place for advertisers and music makers to trade in music for creative executions. Advertisers can buy preexisting tracks or work with independent musicians and labels to make something especially suited to their content.

This is a big idea. Music costs for TV ads are enormous. And worth it in some cases. But in many instances, the music that cost thousands and thousands is fairly forgettable.

And as the development costs of video content drop, advertisers have the opportunity to make more vids, provided that input costs like music can also be brought down. Also, advertisers that in the past could never afford TV or other forms of video advertising can access really great music at reasonable rates.

Pump Audio isn't only for ads, neither. Film/TV/and web video projects can also access affordable music assets quickly and easily. My understanding is that this music is also getting used in games as well. Great idea.

The flip side to all this, of course, is that independent musicians can participate in a level playing field -- something that emphatically did NOT exist in the past.

Pump Audio describes its advantages thus:

Independent Music

License songs by the best up-and-coming independent artists from around the world, all pre-cleared for any use.

Creative Freedom

Test dozens of different original music ideas with real songs. Create animatics, rough cuts and tests without any copyright concerns.

Simplicity

Pump pre-clears all necessary rights to its catalog, so you're certain to be able to license our tracks instantly. Pump can work within a variety of budgets, and you'll only ever have to deal with us.

Here's a sample of Pump Audio music to give you a sense.



In other words, no muss, no fuss. What a great idea!!! And darn simple and easy to use!!!

Thanks for reading, and don't forget to write.