Some amazing data has recently come out of the venerable Pew Internet and American Life Project about how consumers are using the Internet to get information and become involved in the political process. 40% of the US pop went online for political info in 2008 thus far, up from 31% for the same time period in 2004.
Further, while people are somewhat skeptical of the veracity of online info, they like its populist nature and generally find it no less credible than offline media.
Racially, the data show that African Americans have SIGNIFICANTLY increased their use of the web as a poltiical info tool. Fist bumps all around for that.
And finally, the data show broad usage across income groups.
These lifted charts are just a small sample of the insights you can get from the report here.
Thanks for reading, and don't forget to write.
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