The wonderful folks at
eMarketer have released some interesting predictive data about video viewing habits. According to their
new study, consumer control of where, when, and how they view video is causing glacial changes in TV viewing habits. Wait, not sure if I am using glacial correctly. Glacial as in enormous and unstoppable, not as in speed.
media
As their reports highlights page says:
Traditional TV broadcasters and advertisers have little time to wait to reinvent themselves and their organizations to take advantage of the interactive, on-demand and mobile video future.Like Dennis the Menace used to say, "And how!"
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