You know it's bad when all you can think about is whether her heels are going to mar a perfectly good desk.
Friday, December 5, 2008
KENSHOO Search Offering Gains Traction for End To End Search Automation
I was introduced to Kenshoo earlier this year when Catalyst:SF did a small project for them, and their offering really blew me away. I say that because what you get out of search – in terms of direct sales, leads, or whatever you might be measuring – has long been a reflection of the time and sweat you put into making your Search strategy more exhaustive and deep. Not so with Kenshoo.
Kenshoo’s model was designed to automate the labor intensive aspects of search, thereby expanding the breadth and depth of your Search effort while dramatically reducing the amount of hours you and your team must spend in execution.
There will be those that disagree with my next assertion: I strongly believe that Search has evolved into a business BETTER LEFT to automated solutions, because the way to tease out all of the value is through executing highly repetitive tasks and constant testing. By automating all of those functions, you can refocus your media team on more strategic work while watching search results improve. Let’s talk about how that manifests itself in practical terms:
Advertising ALL Inventory
Kenshoo deep link crawlers and the ability to assimilate live feeds into SEM campaigns automates the advertising of complex and massive inventories. That means EVERY profitable item can be featured in your SEM plan, and spigots can be turned on and off depending upon your stocks, TPRs, or whatever other measures are relevant to your business.
Monitoring and Vigilance To Ensure Goals Are Met
Bid policies can be set to run on any level: entire portfolio, campaigns, and keyword ad groups. Marketers can set their bid policies to achieve their goals automatically – from maximum exposure to increasing ROI. Further, as competitor strategies and tactics change, your programs are automatically adjusted according to your objectives.
Long Tail Keyword Expansion
The platform automatically expands converting and clicked keywords giving marketers the ability to bulk-add keywords to relevant ad groups with minimal effort. Yep, 900,000 word programs are possible so you capture every profitable click.
Best of Breed Reporting
Kenshoo reports make it easy to analyze a program and track its performance over time. They also offer customizable views and let you export data to other reporting systems – pretty much on the terms you choose.
The solution works for both national and global advertisers – indeed it even applies lessons learned in one country to other countries automatically.
If you’re doing Search on more than a penny ante level, you really should talk to them and see their offering. It’s a very powerful toolset that reduces work as it improves results.
Thanks for reading, and don’t forget to write.
Kenshoo’s model was designed to automate the labor intensive aspects of search, thereby expanding the breadth and depth of your Search effort while dramatically reducing the amount of hours you and your team must spend in execution.
There will be those that disagree with my next assertion: I strongly believe that Search has evolved into a business BETTER LEFT to automated solutions, because the way to tease out all of the value is through executing highly repetitive tasks and constant testing. By automating all of those functions, you can refocus your media team on more strategic work while watching search results improve. Let’s talk about how that manifests itself in practical terms:
Advertising ALL Inventory
Kenshoo deep link crawlers and the ability to assimilate live feeds into SEM campaigns automates the advertising of complex and massive inventories. That means EVERY profitable item can be featured in your SEM plan, and spigots can be turned on and off depending upon your stocks, TPRs, or whatever other measures are relevant to your business.
Monitoring and Vigilance To Ensure Goals Are Met
Bid policies can be set to run on any level: entire portfolio, campaigns, and keyword ad groups. Marketers can set their bid policies to achieve their goals automatically – from maximum exposure to increasing ROI. Further, as competitor strategies and tactics change, your programs are automatically adjusted according to your objectives.
Long Tail Keyword Expansion
The platform automatically expands converting and clicked keywords giving marketers the ability to bulk-add keywords to relevant ad groups with minimal effort. Yep, 900,000 word programs are possible so you capture every profitable click.
Best of Breed Reporting
Kenshoo reports make it easy to analyze a program and track its performance over time. They also offer customizable views and let you export data to other reporting systems – pretty much on the terms you choose.
The solution works for both national and global advertisers – indeed it even applies lessons learned in one country to other countries automatically.
If you’re doing Search on more than a penny ante level, you really should talk to them and see their offering. It’s a very powerful toolset that reduces work as it improves results.
Thanks for reading, and don’t forget to write.
Flash-Based Online Joost: How’s It Going?
Joost was once the media darling of the digital industry, especially on the ad side. But the arrival of Hulu changed that. The reason? Hulu required no download, whereas Joost had a fairly heavy download requirement. Part of the reason for that was the ability to offer a higher quality viewing experience, but there were other factors as well.
Many consumers are reticent to download things to their PCs, with the result that the interested universe in Joost IN THAT FORM turned out to be much smaller than the number of people willing to visit and watch things at Hulu.
Joost’s download did bring with it some cool features like real time chat as you watched a vid, and the ability to download programs and view them later, when not online. But overall, the market spoke, and spoke Hulu.
In mid September Joost launched a browser based offering requiring no download, and since that time, I have often wondered how it was doing. Well, here’s the Quantcast screen:
Clearly Joost remains committed to their social media layers – which may offer a compelling reason for people to choose one venue over another. Whoever the eventual winner, it's nice to see Joost getting some big boosts in daily visits as a result of moving away from the download model.
I also like it that all the video sites are not cookie cutter copies of one another.
Thanks for reading, and don't forget to write.
Many consumers are reticent to download things to their PCs, with the result that the interested universe in Joost IN THAT FORM turned out to be much smaller than the number of people willing to visit and watch things at Hulu.
Joost’s download did bring with it some cool features like real time chat as you watched a vid, and the ability to download programs and view them later, when not online. But overall, the market spoke, and spoke Hulu.
In mid September Joost launched a browser based offering requiring no download, and since that time, I have often wondered how it was doing. Well, here’s the Quantcast screen:
Clearly Joost remains committed to their social media layers – which may offer a compelling reason for people to choose one venue over another. Whoever the eventual winner, it's nice to see Joost getting some big boosts in daily visits as a result of moving away from the download model.
I also like it that all the video sites are not cookie cutter copies of one another.
Thanks for reading, and don't forget to write.
Thursday, December 4, 2008
The Red Is As High As An Elephant's Eye...And It Looks Like It's Climbin' Clear Up to The Sky...
I have to hand it ot the Oklahoma GOP for managing this.
I thought about saying something snide about this, but effin A people, this is pretty remarkable given that their ticket was McSame and the Dingbat. Though, if you roll over the sections at the end, you'll see that the county vote totals for about 30 of those counties are smaller than the population of my apartment building.
But let's give credit where credit is due. As Sarah P would say...
...also.
Sorry, I TRIED not to be snide.
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