
Advertisers create "opportunities" that outline the type of content they want to sponsor. Producers can then match content to these specs and bing bang boom ad opportunity.
This is VERY SIMILAR to XLNT Ads, which I think will actually good for XLNT. Market activity raises all boats, to mix a metaphor. This is a winning concept and there is room in my opinion for multiple players -- actually that will grow awareness and interest in the concept.
Thanks for reading, and don't forget to write.