White Paper Wednesdays: Digital Marketing for Pharma

Manhattan Research is offering a very good white paper about the ins and outs of marketing pharma brands in digital environments. This is a must for people working in pharma as those Mr. Curiouses and Ms. Curiouses out there that are interested in ways to address absolutely fascinating marketing challenges.

Find it here.

The exact title of the white paper is: Catch the New Pharmaceutical Marketing Wave:
Trends & Strategies for Reaching Today's Healthcare Consumer.

Registration is required, and worth the info share.

Thanks for reading, and don't forget to write.

White Paper Thursdays Social Media Marketing in Pharma

Pharma is an extremely complicated category in which to market. Add to that challenege the UGC phenom and you got a helluva challenge. This Cymfony white paper expains the issues and offers insights into this fascinating and potentially lucrative market. Reg required (emarketingpapers)