Wither Email?

From Comscore...Apparently Twitter, texting, and FB are having their effects. Check out the slide in email usage.

White Paper Wednesdays: "Email Marketing Goes Social"

A thought provoking white paper on combining email with social media is available here from SilverPop. I found it rather valuable and interesting -- a compelling take on getting more accountability in social and more reach from email.

They describe it as follows:

Now you can combine the targeting and metrics of email with the viral nature of social networking to create powerful, far-reaching campaigns.
Registration is required, but SilverPop is most definitely an outfit that does NOT SPAM.

Thanks for reading, and don't forget to write.

White Paper Thursdays: Email Creative That Works

SilverPop has produced an excellent study on "what works" in email creative. Download it here. (Reg required.)

White Paper Thursdays: Email Benchmarking

From the Sherpa, a free Exec SUmmary of the 2008 Email Benchmarking Study. Download it here.

Thanks for reading, and don't forget to write.

White Paper Thursdays: Email Acquisition

A good white paper by Bronto detailing best practices for email acquisition. Delightfully full of tips and practical ideas. Download this baby here (free reg for emarketingpapers is required.)

Thanks for reading, and don't forget to write.