Digital Marketing Factoid Of The Day: US TV Usage Trend

From MediaWeek:

TV viewing is at an all-time high. According to Nielsen's second A2/M2 Three Screens Report the average U.S. home had the TV set turned on 8 hours and 18 minutes per day, a record high since Nielsen began measuring TV in the 1950s.

As of third quarter, the average person in the U.S. watched 142 hours of TV in one month, a 4.1 percent increase over the same period last year. Time-shifted viewing was also up to six hours and 32 minutes, a 52.5 percent increase.

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