Yep, I've moved the day to Wednesdays. And to get it started, I am flagging a preso especially for the ADD-afflicted. A ONE SLIDE explanation of the three major social platforms and their arsenal in the platform wars. Enjoy!
Showing posts with label Open Social. Show all posts
Showing posts with label Open Social. Show all posts
Wednesday, October 1, 2008
Thursday, August 7, 2008
White Paper Thursdays: Social Network Best Practices
I found this an interesting and engaging preso on social network best practices, so I thought I'd share. You may wish to click through to the SlideShare site so you can see it in full screen as the type is tiny.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
Thursday, July 10, 2008
White Paper Thursdays: Google Open Social
A great little succinct 7 slide intro to Google Open Social. From Aakash Bapna. Great for getting the gist.
Thanks for reading, and don't forget to write.
Thanks for reading, and don't forget to write.
Tuesday, April 29, 2008
YOS AND AN OPEN SOCIAL ENVIRONMENT ACROSS THE SITE
As a baby boomer, I always take a little longer to understand why people like social networks so much. I LOVE the social aspect of the web, but have little interest in knowing that someone in my FaceBook friends list is eating bacon for breakfast. Just when I begin to see the value of FaceBook, I get ANOTHER Zombies invitation. Honestly, how do people conduct business in this?
Yahoo’s social plan is to connect people to those they care about within the context of context. So, the thoughts and ideas people I play Fantasy Baseball with are most available to me when I am on Yahoo Sports. I can still connect with them in yahoo Finance, but the idea is that each of us has different relationships for different contextual areas.
The YOS model also recognizes, however, that context is not the only predictor of what I will want from people socially. I will, in this totally open environment, be able to connect with and leverage my relationship with anyone at any time. But the contextual overlay seems rather valuable.
And thank the stars above that they are not creating another social network. This puts them at odds with AOL’s recent purchase of Bebo, but the world of social media is so transitory that relying on the possible success of one social network over another seems rather inappropriate to me.
So it appears that Yahoo is taking the central core of Yahoo as an information and entertainment resource and simply adding additional layers of sociality to it. I like that.
Thanks for reading, and don’t forget to write.
TOMORROW: IS YOS JUST MICROSFT LIVE REBRANDED?
Yahoo’s social plan is to connect people to those they care about within the context of context. So, the thoughts and ideas people I play Fantasy Baseball with are most available to me when I am on Yahoo Sports. I can still connect with them in yahoo Finance, but the idea is that each of us has different relationships for different contextual areas.
The YOS model also recognizes, however, that context is not the only predictor of what I will want from people socially. I will, in this totally open environment, be able to connect with and leverage my relationship with anyone at any time. But the contextual overlay seems rather valuable.
And thank the stars above that they are not creating another social network. This puts them at odds with AOL’s recent purchase of Bebo, but the world of social media is so transitory that relying on the possible success of one social network over another seems rather inappropriate to me.
So it appears that Yahoo is taking the central core of Yahoo as an information and entertainment resource and simply adding additional layers of sociality to it. I like that.
Thanks for reading, and don’t forget to write.
TOMORROW: IS YOS JUST MICROSFT LIVE REBRANDED?
Monday, April 28, 2008
YOS AND THE DEVELOPER
Yahoo has wisely recognized that the future viability of the Yahoo world relies on getting lots and lots of developers to create apps for it. And what they are doing to encourage that practice is to create a common development environment so that an individual application can be created for one world of Yahoo that can be easily migrated to another.
In his speech, Balogh mentioned the idea of an app that seamlessly imported Yelp reviews into any area of Yahoo, so that the consumer could get ratings of places, things, and events that enrich her experience wherever she is on Yahoo. This will have tremendous value.
Yahoo promises to create a very simple and intuitive application platform.
A keystone of this YOS effort for developers is the uniting of all of a person’s profiles into one, so that information available in one area of Yahoo can be leveraged in another. They say that the consumer will be able to choose to what extent he wishes to share that information with applications, which is a good thing. Since FaceBook has already gotten us very used to letting it all hang out online, I don’t believe this will be much of a barrier.
Yahoo is already part of Google’s Open Social, which is also a wise move. There is no reason to create another proprietary standard – it’s the last thing a company that needs developer collaboration should do.
The question to me is whether Yahoo can create new Yahoo environments that enable this sort of application environment without disrupting the experiences its users already like about the site. I for one dislike the new Yahoo Mail, which is essentially the Outlooking of Yahoo Mail.
Only time will tell. But it’ll be an interesting watch.
Thanks for reading, and don’t forget to write.
In his speech, Balogh mentioned the idea of an app that seamlessly imported Yelp reviews into any area of Yahoo, so that the consumer could get ratings of places, things, and events that enrich her experience wherever she is on Yahoo. This will have tremendous value.
Yahoo promises to create a very simple and intuitive application platform.
A keystone of this YOS effort for developers is the uniting of all of a person’s profiles into one, so that information available in one area of Yahoo can be leveraged in another. They say that the consumer will be able to choose to what extent he wishes to share that information with applications, which is a good thing. Since FaceBook has already gotten us very used to letting it all hang out online, I don’t believe this will be much of a barrier.
Yahoo is already part of Google’s Open Social, which is also a wise move. There is no reason to create another proprietary standard – it’s the last thing a company that needs developer collaboration should do.
The question to me is whether Yahoo can create new Yahoo environments that enable this sort of application environment without disrupting the experiences its users already like about the site. I for one dislike the new Yahoo Mail, which is essentially the Outlooking of Yahoo Mail.
Only time will tell. But it’ll be an interesting watch.
Thanks for reading, and don’t forget to write.
Friday, April 25, 2008
YOS - YAHOO'S SOCIAL INITIATIVE
Those who know me know that I am Yahoo’s biggest cheerleader, so let that be your preface to this post. I adore Yahoo. I prefer its search. I like the home page. They got me started with RSS. They house my pics on Flickr. IU have had a Yahoo email account for nine years and despite the thousands of times I have registered for things online, I got only one piece of spam last week.
I am not alone. Yahoo gets 600 Million unique visitors globally per month. 350 Million are profiled users. 120 Billion monthly page views. And also critical: over 200,000 developers working with them globally.
At last week’s Web 2.0 conference, Yahoo CTO Ari Balogh discussed “YOS”, the “Yahoo Open Strategy” designed to keep the site relevant and central to the web experience of its users as we careen into a totally 2.0 World. I like Balogh’s ability to explain extremely complex technical stuff in terms that even I can understand.
If the three tenets of Yahoo are, as Balogh defined:
- Being the World’s Start Up Page
- Being the Advertiser Must-Buy
- Openness for Consumers and Developers
It quickly becomes apparent that major steps need to be taken now for Yahoo to remain the world’s traffic leader.
Consider: Yahoo Mail is number one, but with billions of messages now being sent through proprietary social platforms on MySpace, Facebook, even XBOX Live, it’s clear that social functionality needs to be added to stay relevant.
Consider: People’s expectations of convenience have risen to such an extent that soon (or perhaps already) it will be unrealistic for people to be expected to…say…read an email that references a location and then go to Yahoo Maps to find it. They want things all together.
Consider: Context is a critical consideration in social. The people closest to me for work are different than those who are closest to me in my private life.
And addressing these and 397 other issues is what YOS is all about.
And can I reassure you that social in this context does NOT mean they are creating ANOTHER social network. They PROMISE it doesn’t. And thank the Heavens for that.
The initiatives revolve around three core ideas:
- A new open application platform that provides a common set of tools for developing apps that work in all Yahoo environments.
- A New All Encompassing Social Environment. Yahoo will unify ALL profiles throughout Yahoo to make things easier and more customizable for the consumer.
- Initiative to rewire properties to create an overarching social experience and allow open APIs in a consistent way across all Yahoo properties and environments.
In the next several days I will be looking at each of these individually and what they mean for the future of Yahoo. Who knows, I may get you to stop using that pesky Google Search and really start finding things on the first query!
TOMORROW: THE NEW YOS APPLICATION DEVELOPMENT PLATFORM (FOR DINGBATS)
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