Digital Marketing Factoid Of The Day: Online Spending Projections

From MediaWeek:

Online ad spending will climb by 8.9 percent next year, from $23.6 billion to $25.7 billion. Back in August, just prior to Wall Street’s meltdown, eMarketer predicted that spending would surge by 14 percent in 2009. But the economy is now taking its toll on all segments of media.

The good news is that spending growth should gradually improve over the next several years according to the firm--+10.9 percent in 2010 and +13.5 percent in 2013—but those growth figures are also lower than eMarketer recently forecast, as the ad recovery is now expected to take longer than originally believed.

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