White Paper Wednesdays: What Appeals to Millennials: Ten Brands That Hit The Mark

A great white paper on the brand likes of Millennials, and the whys of how some brands connect with this elusive and fickle audience, and some don't.

This paper was written by Carol Phillips, a brilliant strategist and President of Brand Amplitude, a strategy and research consulting firm based in Michigan. Carol is oft quoted in the trades, and for good reason: she's laser beam sharp. I suggest you download the paper, and then sign up for their newsletter, which is very valuable and -- imagine this -- only comes out when there's real news to tell you!

Thanks for reading, and don't forget to write.