Make sure you check out Chris Schwarze's post about the new Johnny Walker mobile app for Singapore. A great analysis of a very intriguing consumer app. It's a tool to help Formula One fans find going out places in Singapore -- places which, I am guessing, often sell Johnny Walker.
As Chris points out, this app has an appealing array of features, while connecting the brand to "the rich man's auto racing" is surely brand enhancing.
Me Likey.
Showing posts with label Johnny Walker. Show all posts
Showing posts with label Johnny Walker. Show all posts
Friday, October 3, 2008
Subscribe to:
Posts (Atom)