White Paper Wednesdays: Communications Trends

A great and brief summary of trends in communications platform (telephony, etc.) usage is not available from Nielsen/Claritas. Download it here (reg required.)

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Nielsen PRISM Instore Advertising Effectiveness Service: RIP

Nielsen Prism, the service with the ambitious goal of tracking the audiences and effectiveness of in store media, is dead, at least for the moment. The decision from Nielsen came down after Wal-Mart pulled out of the experiment. Find out more at Ad Age.

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