The Companies That Interest iMedia Agency Summit Attendees – Part Four of Four (Tra-Z)

Thanks to iMediaConnection for publishing this first.

In this fourth installment, I’ll continue to provide capsule descriptions of the companies that iMedia Agency attendees expressed excitement about in a recent survey. Before anyone contacts me wondering why their company wasn’t on the list: If your company is on the list, its’ because you were listed in at least one survey response. If you aren’t, it’s because no one listed you in their survey response.

TRAFFIQ: Traffiq is a web based media management platform that automates many of the processes of planning, buying, reporting, and optimizing digital media. Using TRAFFIQ you can:
• Discover the best sites for your effort
• Distribute and manage RFPs
• Buy inventory
• Bid on audiences in real-time
• Deliver and serve campaigns
• Analyze performance
• Consolidate billing

Transis: Transis also promises to simplify the media planning, buying and reporting process. A significant area of focus for Transis has been automating the RFP and negotiation process by eliminating the emails, faxes and spreadsheets that fill a planner’s day and inbox.

Tube Mogul: Tube Mogul offers a variety of video distribution services, from content to advertising. All the services share a foundation level of tracking and analytics that helps provide marketers greater understanding of the impact they are driving with their efforts. TubeMogul's core business is a video DSP service that they say offers greater analytics and transparency than other video options available. Many know the company as a video distribution platform that helps brands distribute their own content across the web. The company offers both a free distribution service (OneLoad®) and an ad network (Playtime) that generates views of brand videos by featuring them as standalone content on players across the web. Both services offer extensive analytics to understand who, how, and where videos are being watched.

Visual IQ: Visual IQ is a marketing analytics and intelligence products company that promises to improve marketing performance. Their Visual IQ Marketing Intelligence Platform is an online based set of analytics tools that help transform raw marketing data into actionable intelligence.