The Companies That Interest iMedia Agency Summit Attendees – Part Three of Four (N through Tra)

In this third installment, I’ll continue to provide capsule descriptions of the companies that iMedia Agency attendees expressed excitement about in a recent survey. Before anyone contacts me wondering why their company wasn’t on the list: If your company is on the list, its’ because you were listed in at least one survey response. If you aren’t, it’s because no one listed you in their survey response.

Qponomics: A location based mobile couponing application that enables smart phone users to explore relevant offers available in their areas. To use the coupons the consumers presents their smart phone and the bar code is scanned. The coupons work on iPhone, iPod Touch, Blackberry, Android (Google), Windows Mobile and Palm platforms. A slide show how to lives here.



RocketFuel: A network platform to help manage, run, evaluate, and optimize online campaigns, the foundation of RocketFuel is what they call “progressive optimization” – a process by which automated testing and user level targeting are deployed. Rocket Fuel claims to combine a host of types of data to help deliver more relevant ad experiences at the user level - demos, behaviors, dayparts, creatives, etc.

Shazam: A mobile music discovery engine that lets users identify and purchase music they hear while on the go. For the life of me I cannot figure out how brands might participate with this, but it is cooler than dry ice.

Track Simple: Track Simple is an open platform that accepts data from multiple sources and enables users to combine and examine that data easily and effectively. For agencies, this automates the collection of data (no more Control C Control V into Excel) and then enables point and click analysis. The system then generates easy to use and interpret live reports, and offers an optimization engine that lets an analyst runs scenarios and assess the impact of their decisions on results. Data can come from search, display, rich media platforms, social, mobile, video, email, online couponing, site side, ecommerce, and proprietary brand data sources.