The Companies That Interest iMedia Agency Summit Attendees – Part Two of Four (D through M)

Thanks to iMediaConnection for publishing this first.

In this second installment, I’ll continue to provide capsule descriptions of the companies that iMedia Agency attendees expressed excitement about in a recent survey. Before anyone contacts me wondering why their company wasn’t on the list: If your company is on the list, its’ because you were suggested in the survey. If you aren’t, it’s because no one listed you in their survey response.

DataLogix enables DR marketers to connect online and offline data for more effective targeting. They do this by applying the offline data to their Affiniti™ tags. This enables a marketer to target based upon “real world” behaviors. In addition to offering their own ad network which touches 210MM consumers monthly, they also work with a variety of networks and exchanges to make access to this connected data easier.

Efficient Frontier is a leading digital media optimization engine that improves the performance of auction based online media buying and execution. Results are optimized based upon the key metric that is most desired by an advertiser, and are optimized across engines or platforms, not piecemeal. They are most known for their SEM optimization offerings, but also can optimize auction based Display. Here’s a vid on their Search service:



InviteMedia is the DSP platform acquired by Google for $81M earlier this year. Their Bid manager® service enables you to buy across multiple exchanges, as well as offer a proprietary exchange practice. The Google acquisition reflects the desire to make Display media buying more like search.

Media Mind: Eye Blaster has changed its name to Media Mind to reflect a sea change in its positioning and capabilities. Once content to bill itself as a turnkey solution to deliver richer rich media, it now messages as an everything platform that serves, delivers rich media, search, standard banners, video, dynamic ads, and mobile ads and lets brands manage and execute it all on a portfolio level. Data is also a big part of their new message, reflecting the ability to target with, collect, analyze, and optimize to relevant data.