Monday, February 9, 2009

Welcome New T Shirt Owners! Welcome to My Home!

If you met my business partner John Durham today at iMedia and he gave you an Oldest Living t-shirt, welcome to my home. As John probably told you during your one minute matchup, Catalyst:SF is a new sort of marketing services company -- what we call a marketing capital firm. You can get the full scoop at catalystsf.com

We provide strategic services to major brands, start-ups, and indeed to ad agencies who recognize the need for strategy but don't have internal teams to offer it. Our team has worked with well over 100 major brands, and has decades of experience in most major industries from CPG and Auto to Pharma and Travel.

We specialize in developing "digital roadmaps" that provide an overall plan for how to best use digital in the service of brand needs. These plans start by understanding your objectives, determine the current and expected future digital behaviors of your target, and use the classic Key Issues/Objectives/Strategies/Tactics framework to develop the strategies and tactics that will best serve brand needs.

If you have any interest in Catalyst:SF services, I would be delighted to send you our creds deck. And if you have team members who would relish a piece of Oldest Living haute couture, I am happy to send you a few more shirts. Just email me at olderthanthou [AT] Yahoo.com.

Check Out Our Tasty White Papers

Down in the lower right of the smaller page column you will see links to white papers we have developed on how to do digital strategy as well as how to leverage particular digital platforms in the service of brand objectives. Feel free to open and take them.

Our team also authors lots of blogs, trade articles, opinion pieces, and (in the case of John) wine recommendations. There are links to various such pieces of content in the right hand column as well.

Look Hot! Tips for wearing Oldest Living Wear

Oldest Living t shirts are best worn behind the set of The Today Show, with you flapping your arms wildly and chanting 'Oldest Living! Oldest Living!' whenever the current Willard Scott's mic is turned on. Another great place to wear Oldest Living t-shirts is to get all your friends a shirt and arrive en masse at The Tonight Show, and all sit together, periodically doing the wave and chanting Oldest Living as Charro pitches her new movie.

And really, any wearing occasion likely to generate incremental page views for this blog is a great way to sport your new look.

Many thanks for reading, welcome to Oldest Living, and don't forget to write.

And never forget: Old is the new black!

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