Digital Marketing Factoid of the Day: Soc Net User Age Breakdown

The eMarketer chart below outlines the millions of people using soc nets by age cohort, and the growth reate for each cohort. Now, it's natural that the growth rate for teens would be lower than adults. After all, teens have been on these sites for years - but look haw much of the toal user base is over 18. Makes you want to rethink the category, don't it?



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