Monday, January 5, 2009
Digital Marketing Factoid of the Day: Accessing Soc Nets Via Mobile
From MediaPost: The proportion of U.S. mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group and ConStat spotlighted Monday by eMarketer.
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Didier Grossemy says that Digital is no longer the "under dog" of the marketing world, campaigns and strategies are now built around digital media with digital media becoming the centre piece of any activity, so a digital agency really needs to work at that strategic level with their clients.
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