Spotzer's raison d'etre is efficiency, pure and simple. Their model allows advertisers to buy prefab ads, personalize them, and run them with a sliding scale pricing system based upon the level of exclusivity desired.
The ads themselves are quite attractive, and the tools with which to personalize them are well considered and intuitive. And the pricing, as you can see, is fairly reasonable:
The site also simplifies the process of planning and buying media by offering prefab plans designed around business objectives. By answering a few questions about your business and what result you want from your advertising, you get a solid media plan at the pricepoint that is right for you. Using relationships with MSOs and cable nets they assemble a media program appropriate for your business. Such plans can include TV only, TV plus web, or a broader range of multimedia.
The needs of Mom and Pops can be served by their solution, and they also focus attention on meeting the needs of franchisees and national accounts.
Easy is the buzzword for Spotzer. Check them out here.
Jim. Template ads are a fad. The mom and pop clients finally got wise to the fact that Spotzer and other makers of look-alike ad products, like Spot Runner often charge a substantial premium on top of the ordinary price of media, like TV air time. The markup can be as high as 150-percent to hundreds of percent! Did you know this? The only internet-based TV ad agency that does not charge a premium is the dotcom CheapTVSpots which has over 150 international awards for their custom-made flat rate ads. Cheap TV Spots also features no long term contracts for air time required for local, regional, national or international air time. Custom-made ads better reflect the unique offering of any entrepreneur's product or service, and since the ad itself is the least costly component of any advertising campaign, a franchise or mom and pop would have to be a fool to go for a template ad. Also, why would help brand your competitors using the same template? That's why templates are a dead end - the template's media is overpriced and the ads are shared. I suppose there's a sucker born every minute, though. ;-)
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