White Paper Wednesdays: Social Media and WOM Wisdom From Popular Media

Every brand loves the idea of social media, but few understand the best way of taking their brand into it. Ditto developing and implementing WOM campaigns. Popular Media offers a platform that makes it easy to plan, implement, field, measure, and optimize WOM efforts.

Here’s how they describe themselves:

PopularMedia is opening a new, untapped channel for marketing and brand engagement. We have developed a suite of products designed to help companies publish, measure, and optimize online word-of-mouth programs; identify and target influential consumers and social networks; and facilitate consumer-to-consumer conversations through email, blogs, and social networking sites.

Whether businesses are looking to understand the social connectivity of their database, create sustainable, profitable, private label word-of-mouth programs or drive instant social interactivity to any part of their site, PopularMedia products can help them optimize web-based social media marketing programs for the social media channel.

They also offer two fine fine fine white papers (reg required) on social media and WOM best practices that you should download if you have any significant interest in the space. These lads and lasses know what they are doing, and so will you after you read these docs. Get them here.

Thanks for reading, and don’t forget to write.