Regular readers of this blog know that I like imeem, which is why I am excited to tell you about their new mobile ad platform, which is paired with their Android-based imeem application.. I really like this concept because it combines so many youth-centric things – giving it a great opportunity to attract and hold viewers and advertisers.
Imeem originally launched its Android app about a month ago, and it has already climbed to the top 10 Android apps, and is the number one streaming music app for that fast growing mobile platform.
This is not one of those announcements wherein vaporware is heralded. In fact, imeem already has a major advertiser lined up to market its newest product. Here’s an excerpt from their press release:
Kia Motors America (KMA) is the first brand advertiser to leverage imeem's new platform, using it to promote the Kia Soul, an all-new compact SUV launching next spring in the U.S.
As part of a cross-platform advertising campaign, Kia Soul will have a branded display presence across the imeem for Android user interface, as well as a featured Kia Soul-branded Internet radio station on the application. In addition to its mobile advertising program, Kia Motors will have a presence on the imeem.com service through a profile and display advertising on media streaming pages throughout the site.
“Kia Motors wants to reach its target audience through creative campaigns that complement their style and fast-paced way of life,” said David Schoonover, Customer Relationship Marketing Manager for Kia Motors America. “imeem helps us achieve that goal by connecting our brand with a youthful community and an engaging social music experience that fits the Kia Soul lifestyle.”
“imeem has created a way for advertisers to live at the center of consumers' social music experience,” said Jason Meil, executive vice president and director of Innovations at Initiative, Kia Motors' media, marketing and digital company. “Working with imeem will enable Kia Motors to meaningfully tap into an engaged community where millions of people express themselves with music and media on a daily basis.”
By offering ads in this integrated application, imeem can provide real cross media opps with that highly desirable social media component that more advertisers are seeking out.
Thanks for reading, and don’t forget to write.
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