Instinctiv: It's All About How You're Feeling Right At This Very Moment

What if you like Henry Rollins and Erykah Badu, but not necessarily in the same music block. I mean, let's face it, we all have sets of music that are right for particular moods and moments. When you use a random shuffle service, you can end up with your angry tunes jammed up against your getting busy songs. Creating rather a mess.

Enter Instinctiv, a service that recognizes that people have different moods and life occasions that require very different sets of tunes to go with them. Instead of simply serving up a potpourri of songs you like, the service analyzes the songs you skip to eliminate genres from your playlist and package up a fine collection of appropriate songs.

Here's how they describe themselves:

Instinctiv for Music. Skip Less. Play More.

The Instinctiv Music Shuffle is a revolutionary new "smart shuffle" technology that uses skip behavior to quickly determine what songs fit the consumer's current mood. With a simple one button interface users have found the Instinctiv Music Shuffle to be an essential part of their listening experience, decreasing the number of skips by 20 fold.

Available on: All browsers, operating systems, and mobile OSs

Instinctiv Radio creates the most advanced personalized radio platform, that is easy to use both for the operator and the consumer. Listeners can direct the genre by skipping the songs they aren't interested in. Within 2-3 skips most consumers can begin enjoying an uninterrupted stream of consistent music. Moreover, Instinctiv Radio doesn't need any "human experts" behind the wheel to drive music the experience -- everything is controlled through the automated machine learning technology.

Available on: All browsers, operating systems, and mobile OSs.

And here's their YouTube commercial:



An additional aspect of the service is the store, where you can buy songs and other content reflective of your current mood. It's a great addition.

Their plans appear to be much broader than just music, so it'll be interesting to see how this all plays out for video.

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