Monday, November 24, 2008

Digital OOH: A Bright Spot In The Ad Spending Midnight

Well, I bow before Mr. Treffiletti again. Cory has consistently been a big believer in digital outdoor, whereas i have poo-pooed it as rather small and insignificant. Well, new info from PQ Media indicates that digital OOH is poised for extremely rapid growth despite the current softness in overall digital ad spending. Here's da numbaz:



Those figures show that digital OOH ain't just whistlin' Dixie.

Thanks for reading, and don't forget to write.

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